”My soul – the little black number”
With this collection we want to open up to a whole new way of thinking about consumption and sustainability.
The collection is conceptual and innovative with longevity as its guiding ligth. We insist that these designs last a lot longer than a single season!
There is no point in talking about good design and quality if we keep throwing things away long before they are worn out.
Concequently this collection consists of some fairly new pieces and some that are several years old. A ”greatest hit / best in show” selection, if you wish. These designs have been tested, worn, and improved. The collection will evolve naturally as it goes along, by the addition of new favourite pieces.
Satin trims add shiny contrast to the heavy viscose/lycra jersey. Minimalistic construction and cut gives a clean, intriguing and sculptural appeal to the pieces. Several of the designs can be worn in multiple ways, such as back to front, collars tied in different styles, belts tied around or pulled back, thus creating a new silhouette.

Four words to sum up the spirit of the collection:
Ease - simplifying life
Pleasure - enjoyment of wearing a good product
Comfort - feeling relaxed and assured
Luxury - those three together is the new luxury!

Helle Robertson Forslund / designer


Photo: Johan & Daniel Photography
Model: Vera Theander
Styling & Design: Robert&Blad
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Photo: Johan & Daniel Photography
Models: Ava Hanning and Sara Ekman
Styling & Design: Robert&Blad
Assistant: Ulrika Arvidsson
Special thanks: Apocalypse Lab

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